2016 Olympic Games

Rio's City hall

Brief
To promote the changes the Olympic Games will bring to Rio de Janeiro, and reassure that the positive effects will remain to be enjoyed by the population after the games.

Synopsis
The films show the comparison between the athlete and the worker. While one is preparing himself for the 2016 Olympic games in Rio, the other is preparing the city.

Script:

Voice-over: Kaio Márcio. 8 hours of daily training for the Olympic Games.

Lettering: Kaio Márcio, olympic athlete

Voice-over: Leonardo. 8 hours of daily work at the construction site of Transoeste.

Lettering: Leonardo, olympic worker

Voice-over: Kaio Márcio. 12 medals in international tournaments.

Lettering: 12 medals

Voice-over: Leonardo. Is building the road that will connect Santa Cruz to Barra, opening the way for the BRT.

Lettering: 53 BRT stations

Voice-over: Kaio Márcio. Short-course world record holder.

Leonardo: “What’s up? Tired?”

Voice-over: Transoeste is one of the great projects of the Olympic City: Rio more developed, more integrated, better for everyone.

"Join us. At cidadeolímpica.com”

Tagline:
Rio de Janeiro City Hall. Always present.

Script:

Voice-over: Bruninho. 8 hours of daily training for the Olympic Games.

Lettering: Bruninho, olympic athlete.

Voice-over: Welington. 8 hours of daily work at the construction site of Morar Carioca.

Lettering:Welington da Silva, olympic worker.

Voice-over: Bruninho. Four times chosen best setter of the Volleyball Super League.

Lettering: 2006, 2007, 2008 and 2009

Voice-over: Welington. Is taking asphalt, sanitation and housing to dozens of communities and thousands of families.

Lettering: 16 thousand houses already delivered.

Voice-over: Bruninho. Gold medalist at the 2011 Pan American Games.

Wellington: “Hey kid... there’s more stuff to lift here!”

Voice-over: Morar Carioca is one of the great projects of the Olympic City: Rio more developed, more integrated, better for everyone.

"Join us. At cidadeolímpica.com”

Tagline:
Rio de Janeiro City Hall. Always present.

Script:

Voice-over: Rosangela Santos. 8 hours of daily training for the Olympic Games.

Lettering: Rosangela, olympic athlete.

Voice-over: Elieser. 8 hours of daily work at the construction of Transcarioca.

Lettering: Elieser, olympic worker. / 39km of expressway

Voice-over: Rosangela Santos. Brazilian 100-meter champion.

Lettering: 11s 52

Voice-over: Elieser. Is opening the way for the BRT, which will be the fastest and most comfortable transportation system in the city.

Lettering: 48 BRT stations.

Voice-over: Rosangela Santos. Gold medalist at the 2011 Pan American Games.

Elieser: "100 meters is easy. I want to see you doing 39 km!"

Voice-over: Morar Carioca is one of the great projects of the Olympic City: Rio more developed, more integrated, better for everyone.

"Join us. At cidadeolímpica.com”

Tagline:
Rio de Janeiro City Hall. Always present.
 

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Headline:
The Olympic City is like a relay competition: it starts with the workers, continues with the athletes, and ends with you.
 

Headline: Rio 2016 will feature many team sports. One of them, with 6 million people playing on the same side.