hayu. reality TV channel
Books, lectures, parties, parties, more parties. Students have an intense life. And after a night of binge drinking, nothing better than a day of binge watching. That's why we decided to go to university campuses and treat young reality TV fans to emergency recovery kits with everything they need for a hangover day – snacks, painkillers, refreshments and, of course, a free hayu trial.
What was my role in this campaign? IDEA