bright & dark matters

hayu [Experiential, PR]

hayu. reality TV channel


Books, lectures, parties, parties, more parties. Students have an intense life. And after a night of binge drinking, nothing better than a day of binge watching. That's why we decided to go to university campuses and treat young reality TV fans to emergency recovery kits with everything they need for a hangover day – snacks, painkillers, refreshments and, of course, a free hayu trial.


What was my role in this campaign? IDEA


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