Keko Accessories

Keko make safety accessories for cars, like font bull bars and rear roll bars. The trouble is, 70% of South American drivers are more concerned about their car looking good. These print ads show that Keko’s safety products look pretty darn pimp too. Just like their ride.

What have I done in this campaign? IDEA / ART DIRECTION + DESIGN + 1st ad PHOTO RETOUCHING.