Pigs and cows have 2 things to worry about. Abattoirs and respiratory diseases. Fortunately, Pfizer have the cure for respiratory diseases. In fact it’s so good, their lungs will be as good as a mountain goat’s. These executions ran in print and DM. As far as we know, Pfizer don’t have a cure for abattoirs.
What was my role in this campaign? ART DIRECTOR + DESIGNER
The following layout I did myself to sell the idea to the client. The sales representatives use iPads to show the medicines' benefits and technical content to the veterinaries.