Art Director + Visual Artist + Photographer
Portifolio - Rodrigo Troitino-6.jpg

UCS [Integrated, ATL]

UCS, University of Caxias do Sul

Insight

People when they are about to enter to Universities are just about to discover the real importance of work and money,

Idea

To empower the candidates highlighting that it's the knowledge and attitude that moves the world. And all of it are in their hands.

Output

30" and Outdoor Campaign

 

What was my role in this integrated campaign? DESIGNER + ART DIRECTOR

 

30” TV ad:

"Knowledge, the route to the freedom. - Attitude for knowledge." - Campaign for university entrance exam from UCS.

"Knowledge and attitude, my favourite soundtrack . - Attitude for knowledge." - Campaign for university entrance exam from UCS.

"The best cool move is to have attitude. - Attitude for knowledge." - Campaign for university entrance exam from UCS.

 

Back to main page     Get in touch

(or just scroll down to keep going)