Porkfolio (with a K)
When I discovered that the creative directors at Carlitos & Patricia had a soft spot for pigs, I leaned all the way in. Instead of sending a standard portfolio, I created a Porkfolio — a curated selection of ads and visuals celebrating the pig in all its glory. Quirky and deliberate, it became a playful way to demonstrate that strong ideas can carry craft, strategy and humor at the same time.
My role
Creative / Art Director / Designer. Conceived and executed the idea end to end — from concept and narrative to visual direction, craft and design.
Problem / opportunity
How to stand out in a sea of portfolios and make a memorable first impression — without resorting to gimmicks or empty provocation.
Creative thinking
Identify a genuine cultural cue and build a self-aware concept around it, using humor as a vehicle for impact. Power of craft used with strategic intent.
Outcome / impact
The Porkfolio led directly to an interview and resulted in working on several projects with Carlitos & Patricia — proving the power of a well-targeted idea to open doors and start real collaborations.
— Creative / Art Direction hands on design
