Swipe to reality

TYPE OF WORK

Creative Direction / AI Storytelling / Content Systems

IDEA

Turn generative AI into a narrative system where ideas are experienced, not explained.

OVERVIEW

Created Swipe to Reality, an experimental video series exploring how AI can move beyond content generation into structured storytelling.

Each piece follows a Creative Director navigating subtly altered realities—spaces where ideas are not rationalized but intuitively judged.

The project functions both as a narrative format and as a scalable framework for brands to explore AI-driven content.

MY ROLE

Defined the concept and narrative territory of the series, establishing its tone and point of view.

Designed the storytelling system and visual language to ensure consistency across executions.

Led creative direction end-to-end, integrating AI into the process as a narrative component rather than a visual gimmick.

CHALLENGE

Use AI in a way that supports creative thinking instead of defaulting to a technical showcase or aesthetic novelty.

CREATIVE APPROACH

Treated AI as a collaborator within a defined system rather than as a tool.

Built flexible narrative structures that allow stories to evolve while maintaining coherence.

Focused on mood, intuition and ambiguity—creating space for interpretation instead of explanation.

OUTCOME

Established a repeatable content format designed for social environments, adaptable across narratives and brand contexts.

Demonstrates a shift from isolated AI experiments to structured, creatively-led storytelling systems.

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Coming soon.