Creamy smiles rich in Calcium.
TYPE OF WORK
Art Direction / Food Photography / Video Content / Brand Visual System
OVERVIEW
Art directed a visual refresh for Danone Yogurt, developing a recognizable image system for photography and video designed to strengthen appetite appeal and brand recognition across campaigns and media.
MY ROLE
Led the visual refresh from concept to production.
Developed shoot ideas, mood boards and storyboards.
Created mockups as on-set references for framing and composition.
Defined food-styling principles to reinforce brand identity.
Directed the shoot on site, ensuring consistency across stills and video.
Oversaw alignment with Danone’s brand guidelines throughout production.
CHALLENGE
Evolve Danone’s imagery without losing consumer trust. The visuals needed to feel fresher and more appetizing while reinforcing recognizability and long-standing brand equity.
CREATIVE APPROACH
Built a visual language around key brand cues: creamy smiles, playful ingredient stripes and textured spoon moments. These elements formed a flexible system designed to trigger appetite instantly while keeping the food real, generous and human.
OUTCOME
Delivered a renewed visual asset system used across campaigns, media and formats. The imagery strengthened brand recognition, elevated appetite appeal and reinforced Danone’s positioning around simple everyday pleasure.
