I'm a Senior Art Director / hands-on design with 15 years of experience creating campaigns, brand systems and social-first work for global brands including Danone, ASICS, Heineken and Mastercard.
I've worked across London, Amsterdam, Paris and Barcelona with agencies including McCann, Publicis, DDB, TBWA, 72andSunny and OLIVER, developing ideas from concept to production. Whether collaborating on set with photographers, stylists and directors, building scalable creative systems or exploring AI-native workflows, I'm interested in ideas that stay strong across every touchpoint.
Today, I combine strategic thinking, hands-on craft and generative AI to develop ideas that move naturally across advertising, content, brand experiences and emerging technologies. I use AI to accelerate exploration, prototyping and production while keeping creative judgement, visual quality and storytelling at the centre of the process.
Focus
• Creative
• Art Direction
• Brand Systems
• Campaign Platforms
• Photography & Film Production
• Social-First Creativity
• AI-Assisted Creative Workflows
Jean Neltner, OLIVER Paris:
"Rodrigo brings structure to creativity, building brand systems, organising teams and thinking beyond the individual piece."
Alex Peagam, McCann Erickson EMEA:
"Excellent. Cool, calm and professional under pressure."
Selected Experience
2024 – Present
Creative / Art Director developing brand identities, campaigns and visual systems across fashion, food and hospitality, while expanding AI-assisted creative workflows and production.
2020 – 2024
Senior Art Director at OLIVER, creating global social systems and integrated campaigns for Danone brands including Activia, Evian, Actimel, Danonino and HiPRO.
2015 – 2020
Independent Creative based in London and Amsterdam, collaborating with agencies including 72andSunny, TBWA, McCann, Publicis and LikeFriends on brands such as Uber, Volkswagen, Heineken, Adidas and Mastercard.
2010 – 2015
Creative, Art Director and Designer in Barcelona, leading integrated campaigns, packaging, POS, brand experiences and healthcare communications for national and international clients.