I’m an internationally minded Creative and Art Director, working hands-on across integrated brand experiences, social-first ecosystems and visual systems. I help shape ideas into clear territories, scalable visual languages and meaningful human experiences.

Fluent in English, Spanish and Portuguese, I move between global thinking and local expression: defining brand worlds, directing imagery on set, and translating strategy into visuals that feel intuitive, relevant and alive.

I work closely with photographers, designers, writers and producers, building creative processes based on trust, collaboration and shared creative instinct.

Throughout my career, I’ve worked across global and independent agencies including McCann, Publicis, DDB, 72andSunny and OLIVER, contributing to projects for brands such as Heineken, ASICS, Uber, Mastercard and Danone across integrated campaigns, social ecosystems, digital experiences and brand activations.

I believe strong ideas need structure to travel and sensitivity to connect. My approach balances concept, culture and execution, creating work that is recognizable, flexible and meaningful.

Areas of focus:

• Brand Territories & Visual Systems

• Integrated & Social-First Campaigns

• Creative & Art Direction

• Production & On-Set Collaboration

• AI-Assisted Creativity

• Content Ecosystems & Digital Experiences

• Creative Leadership

Jean Neltner, Oliver Paris

“Rodrigo brings structure to creativity, building brand systems, organising teams and thinking beyond the individual piece.”

Alex Peagam at McCann Erickson EMEA Ltd

“Excellent - cool, calm and professional under pressure.”

Recent Experience:

• 2024 – Present

  Creative / Art Director working across fashion, food and brand experiences, developing visual systems that connect strategy, content and production.

  Recent projects include Sanyako Shoes and YouMe Japanese Food, alongside ongoing exploration of AI-assisted creativity, storytelling and content generation.

• 2020 – 2024

  Senior Art Director at OLIVER, creating global social and digital content for Danone brands including Activia, Evian, Actimel, Danonino and HiPRO.

• 2015 – 2020

  Independent Creative / Art Director based in London and Amsterdam, collaborating with agencies including 72andSunny, TBWA\NEBOKO, SuperHeroes, LikeFriends, McCann and Publicis on brands such as Uber, Volkswagen, Heineken, Adidas and Mastercard.

• 2010 – 2015

  Creative Director and Art Director in Barcelona, leading integrated campaigns, brand experiences and healthcare communications for national and international clients.