TROI.TO
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Troito [about]

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Rodrigo Troitiño Salvator

 
 

I’m an internationally minded Creative Director and Art Director, working hands-on across design and visual systems. My practice sits at the intersection of concept, craft and execution — shaping ideas into clear territories, scalable languages and human experiences.

Fluent in English, Spanish and Portuguese, I move between global thinking and local expression: defining brand worlds, directing imagery on set, and translating strategy into visuals that feel intuitive, relevant and alive.

I work closely with photographers, designers, writers and producers — sometimes leading small teams, always building through trust, rhythm and shared creative instinct.

With 20+ years of international experience, I’ve worked across global and independent agencies including McCann, Publicis, DDB, 72andSunny and Oliver. I’ve contributed to projects for brands such as Heineken, ASICS, Uber, Mastercard and Danone, spanning integrated campaigns, social-first systems, digital experiences and brand activations.

I believe strong ideas need structure to travel, and sensitivity to connect. My approach balances concept, culture and execution — creating work that is recognizable, flexible and meaningful, without needing to be loud.

Areas of focus

• Brand territories & visual systems

• Leading small creative teams

• Integrated & social-first campaigns

• Art direction, on-set collaboration & team leadership

• Digital experiences & interaction

• Photography, composition & visual craft

• Typography & illustration

Alex Peagam at McCann Erickson EMEA Ltd

“Excellent - cool, calm and professional under pressure.”


 

Recent Experience

  • 2024 - 2026

    Oct 2024

    Sanyako Shoes – Art Director/assitant on seasonal fashion shoot. Supported concept development, styling coordination, and on-set art direction for digital and print assets.

    Apr 2025

    YouMe Japanese Food – Art Director for Catalonia-wide campaign. Led visual concept and supervised shoot production for social and in-store media.

  • 2020 - 2024
    Creative Art Director at Global Dstudio
    Crafted social content for major Danone brands, including Activia, Evian, Actimel, Oikos, and more, blending creativity with strategy for global campaigns.

  • 2018 - 2020
    Freelance Creative / Digital Art Director in Amsterdam
    Worked with Iris, 72andSunny, SuperHeroes, LikeFriends, and TBWA\NEBOKO on clients such as Heineken, Uber, Adidas, Volkswagen, and ING.

  • 2015 - 2018
    Digital & Integrated Art Director in London
    Collaborated with agencies like McCann, Publicis, DDB Remedy, and Quiet Storm on high-profile healthcare, lifestyle, and brand projects.

  • 2010 - 2015
    Creative Director and Art Director in Barcelona. Led creative for Bubblegum Health and Ideas Agitadas, winning multiple Agency of the Year awards at ASPIDs for excellence in healthcare communications.

  • 2000 - 2010
    Art Director / Designer in Brazil
    Started my career in the south of Brazil, developing concepts for a range of agencies, picking up several along the way.

Skills & Tools

  • Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma

  • Photography & Visual Art: Photography, Art Direction, Retouching

  • Creative Direction: Concept Development, Team Leadership, Client Presentation

  • Brand Strategy: Integrated Campaigns, Digital Experiences, Social Media Content

  • Typography & Illustration: Custom Design, Visual Storytelling