Global ideas, human stories
A scalable social content system that turns everyday food behaviors into simple, shareable interactions. It creates a flexible framework where global consistency meets local nuance through human storytelling.
TYPE OF WORK
Art Direction / Social Content / Visual Storytelling / Campaign System
IDEA
Turn everyday food moments into scalable social interactions.
OUTCOME
A modular content system that transforms everyday food behaviours, meals, cravings, rituals, into simple social narratives. Built to scale globally while allowing local adaptation, it became a consistent framework for brand communication across multiple markets.
As Creative, Art Director hands-on design for Danone Global (Social )…
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empowering the gut,
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Activia:
MY ROLE: For the hero film, Activia featured a diverse cast of people exercising. My role was to adapt the global campaign for social, where I developed the “Move Your Gut Squad” concept, using different personalities to create tailored content, from workouts to recipes.
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remixing healthy yummy tunes,
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Activia:
MY ROLE: “Remixer” was my concept—designed to translate the global ATL campaign into social. It brought together its visual language, tone, and music into a flexible system that markets could use to create and present recipe content consistently.
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fighting for ideas,
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Danette:
MY ROLE: For Danette, I put my scripting skills into play on a more ambitious scale. We developed monthly content that went beyond standard assets—using storytelling to bring the brand to life on social and engage different audiences across markets.
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thinking human behaviour,
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Danette:
@Danette We at the start of confinement vs us a year later! 🙃🧻🍫Share as a story if your priorities have changed too and tag @danette 😁
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suggesting people to try new recipes
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Oîkos:
MY ROLE: For Oikos, together with strategists and CD I developed a comprehensive playbook to align brand identity across markets. Beyond defining the system, I also contributed a set of sharp, scalable ideas to activate it locally.
If you’ve never thought about making Oikos a part of your popcorn & a movie combo, what have you been doing all this time?... you’re welcome! #PopcornLoversDay🍿
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making social tasty,
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Oîkos:
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…and bold.
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teasing the crave,
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Oykos:
We're all about being kind to others – (unless they finish the Oikos 😏). But how about today you show yourself a bit of lovin' with these absurdly delicious cookies dipped in creamy Oikos, crunchy chocolate, and tangy raspberries. Double tap if you’re dipping.
#Oikos #WhenGoodMeetsNaughty #WorldKindnessDay
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having ideas for branded shoots
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Danone Brand:
MY ROLE: For Danone yogurt, I developed a series of shoot concepts to build a versatile image library for different markets and brand touchpoints. One of the ideas was a set of bowls designed around key brand elements, like the iconic stripe translated into visual compositions.
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and making it all with a smile!
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Danone Brand:
MY ROLE: My Photoshop and basic animation skills were often key—allowing us to create and deliver animated GIFs for different moments across multiple Danone brands.
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making shoothies full of probiotics,
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Actimel:
MY ROLE: For Actimel, I developed shoot concepts to build a flexible video library for the brand. I also defined a tone in motion, bringing consistency and personality to recipe content through movement and pacing.
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co-parenting with Danonino,
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@Danonino Who else can relate 🙋♂️ Make life easy and grab a #Danonino 🍓#ParentingMemes #ParentingPieChart
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being part of a family,
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Danone Brand:
MY ROLE: For Danone Brand, I focused on scripting stories rooted in family moments—often built using stock footage. The emphasis was on crafting clear, engaging narratives that could elevate simple visuals into meaningful content.
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celebrating families,
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Danone Brand:
When the world comes together to watch sporting heroes in action, families are always there to support! 💪 And we are here to support all the families. 😊 #Danone #Sports #Family