Danone — Social — Global

Art Director — Designer

Rodrigo Troitiño Salvator

Note: For Danone brands in many cases assets were created at a global level and then adapted by markets, localized and boosted by local markets. Success was often measured internally by adoption across countries, scalability, engagement and long-term usability rather than by a single centralized performance metric. My work was regularly selected and deployed across multiple markets because of its flexibility, clarity and effectiveness across formats and channels.

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Being part of a family,

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teasing the crave,

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We're all about being kind to others – (unless they finish the Oikos 😏). But how about today you show yourself a bit of lovin' with these absurdly delicious cookies dipped in creamy Oikos, crunchy chocolate, and tangy raspberries. Double tap if you’re dipping.

#Oikos #WhenGoodMeetsNaughty #WorldKindnessDay

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exercising creativity,

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adapting global campaigns,

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telling some stories,

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thinking human behaviour,

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@Danette We at the start of confinement vs us a year later! 🙃🧻🍫Share as a story if your priorities have changed too and tag @danette 😁

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crafting recipes,

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If you’ve never thought about making Oikos a part of your popcorn & a movie combo, what have you been doing all this time?... you’re welcome! #PopcornLoversDay🍿

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co-parenting,

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@Danonino Who else can relate 🙋‍♂️ Make life easy and grab a #Danonino 🍓#ParentingMemes #ParentingPieChart

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celebrating families,

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When the world comes together to watch sporting heroes in action, families are always there to support! 💪 And we are here to support all the families. 😊 #Danone #Sports #Family

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spotting fresh new sports,

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Parents! All that hard work 💪🏼 getting the kids ready to go back to school… You deserve a gold medal. Tag a fellow parent 👇who’s doing great.

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fighting for ideas

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