Social-first storytelling translating global brand values into everyday human moments.
My role: Ideation, Art Direction, Social Systems Design
Creative agency: Oliver Paris / In-house Danone Global
Turned everyday family rituals into a scalable social system for Danone brands.
Turned unexpected pairings into social engagement.
Shaped Danette’s social voice through tension, humour and recognition.
@Danette We at the start of confinement vs us a year later! 🙃🧻🍫Share as a story if your priorities have changed too and tag @danette 😁
