Penguin Books

When the beginning is intriguing, it's almost impossible to not want to know what comes next. Using first lines from great books as headlines, the campaign teases people to continue reading the stories. Besides posters, we also developed the idea into banners and e-mail marketing subjects, where the reader would have to click to find out what each intriguing line is about.

What have I done in this campaign? ART DIRECTION + DESIGN