Simple, scalable, made for real life.

My role:

Ideation, Art Direction, Social Systems Design

Shaped Danette’s social voice through tension, humour and recognition.

Translated Activia’s global “Move Your Gut” into scalable content systems.

Helped Danone global champion everyday family moments.

Turned unexpected pairings into social engagement.

Translated core brand icons from Danone into flexible visual compositions to use across formats and markets.

Created reels inspired by familiar, everyday situations.