I’m a Creative, Art Director, hands-on. Shaping ideas and visual systems.
Social-first. Digital. Integrated. Clear territories. Stories that live across content and culture.
I work between global thinking and local expression, shaping brand worlds and translating strategy into intuitive, living visuals.
I’ve helped shape work for brands including ASICS, Uber, Heineken and Danone.
Across agencies like 72andSunny and SuperHeroes, I’ve developed systems that scale, adapt, and stay coherent under pressure.
Ideas need structure to travel, and sensitivity to connect.
Trajectory
2024 — Present
Creative / Art Director — Barcelona
Leading selected fashion and food projects across concept, production and execution.
At Sanyako Shoes, shaping visual concepts from initial territory to on-set direction.
At YouMe Japanese Food, overseeing production across touchpoints to ensure coherence and scalability.
This period has focused on evolving ideas into systems—exploring new tools, formats and workflows that transform concepts into consistent, living outputs.
2020 — 2024
Art Director / Integrated Designer — Paris
Led visual direction for global brands including Danone portfolio brands such as HiPRO, Activia, Evian, Actimel and Oikos.
Built social-first systems and global toolkits, enabling local teams to produce consistent, high-quality content across markets.
Worked closely with strategy, community and copy teams to translate insights into scalable creative, balancing brand expression with performance.
2015 — 2020
Freelance Creative / Art Director — Amsterdam / London
Collaborated with agencies including 72andSunny, McCann, TBWA, Iris and SuperHeroes.
Worked across pitches, global launches and fast-paced sprints, strengthening visual direction, refining ideas and building systems that move quickly without losing craft.
Approach
I work driven by visual storytelling, brand systems and emerging technology.
AI expands exploration and accelerates production, but the core remains human: concept, narrative and judgment.
I shape ideas into systems that move across culture, content and technology.
Skills
Art Direction & on set collaboration
Concept Development
Campaign Thinking
Visual Storytelling
Integrated Campaigns
Design Systems
Content Ecosystems
Social Content
Branding
Creative Leadership
Client Presentation
Production-aware Creativity