Social-first visual system designed to travel across creators, influencers, communities and conversations.
A photographic approach built around tension, instinct and physical expression, using young talent and influencers framed in their natural behavior, movement and personal style.
A visual framework that translates motion into still imagery through in-between moments: capturing proximity, light and framing as tools to reveal energy, attitude and identity.
Designed to live across social and campaign environments, balancing consistency with spontaneity and cultural relevance.
My role: Art Direction
Client — Sanyako
Agency — BMO Agency
Creative Direction — In-house
Art Direction — Rodrigo Troitiño
Photography — Kadu
Talent — Influe-Z