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Uber
The Safety Never Stops campaign from 72andSunny Amsterdam was created to "communicate the host of pioneering and innovative safety features developed" by Uber.
The spot emphasizes the background checks its drivers go through, as well as the feature that limits them from clocking too much overtime and the app's emergency service quick-dial feature.
Insight: Uber has been improving by being pioneer on innovating safety features.
— Art direction hands on design.
