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Fans part of the show Heineken F1—Digital

Art Director / Designer

 

Turning spectators into participants through interactive digital platform inside the race experience.

F1 GP City Matcher

Which Grand Prix are you?

An interactive experience that matches fans with their F1 city, based on instinct, behaviour and vibe.

How it works

Answer a few simple questions > Get matched with a race.

Monaco. Monza. Suzuka.
Each one with its own personality.

My role: Art Direction, Digital UI & UX direction, Brand Design.

Creative agency: Iris Amsterdam