Swipe to reality

This is an ongoing series of short videos created to explore a new AI tool through storytelling. Using the figure of the Creative Director, each piece imagines a slightly altered world where ideas are tested, felt and judged intuitively.
The first film of the series is ready and sets the tone for what follows.

The goal isn’t to showcase AI itself, but to use it as a tool — a way to rehearse concepts, atmospheres and narratives.

My role
Creative / Art Direction / Hands-on AI.
I developed the concept, narrative frame and visual language, and used AI tools throughout the process to shape mood, pacing and storytelling.

Problem / opportunity
How to practice and understand a new AI tool without turning it into a technical demo, and instead integrate it naturally into a real creative process.

Creative thinking
Treat AI as a creative partner, not a shortcut.
Focus on concept clarity, instinct and storytelling — using simple, direct ideas and cinematic worlds to make creative judgment visible.

Outcome / impact
A scalable, social-first video series that works as both creative exploration and professional statement, with a language adaptable to social, activation and broader brand contexts.

— Creative / Art Director / hands on AI

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