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Swipe to reality _AI

Creative Director hands on AI

Swipe to reality

TYPE OF WORK

Creative Direction / Art Direction / AI Storytelling / Content System

OVERVIEW

Created Swipe to Reality, an experimental video series exploring how generative AI can be used to build narrative systems rather than standalone content.
Each film follows a Creative Director navigating slightly altered realities where ideas are not explained, but experienced and intuitively judged.
The project functions as both a storytelling format and a scalable framework for brands to explore AI-driven content.

MY ROLE

  • Defined the core concept and narrative territory of the series.

  • Designed the storytelling system and visual language to ensure consistency and scalability.

  • Led creative direction across concept, pacing, tone and cinematic execution.

  • Directed the use of AI as part of the creative process, integrating it into the narrative rather than showcasing it as a tool.

  • Oversaw editing and final assembly to maintain narrative clarity and emotional rhythm.

CHALLENGE

Explore AI video without falling into a technical showcase.
The goal was to demonstrate how AI can enhance creative thinking and storytelling, not replace it.

CREATIVE APPROACH

Approached AI as a creative collaborator within a defined system.
Built simple but flexible narrative structures that allow ideas to evolve across executions.
Focused on intuition, mood and ambiguity, creating space for interpretation rather than explanation.

OUTCOME

Launched the first piece of a scalable content system designed for social environments.
Established a repeatable format adaptable to different narratives, audiences and brand contexts.
Demonstrates a shift from one-off AI experiments to structured, creatively-led applications.

 

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Coming soon.