I’m an internationally minded Creative and Art Director, working hands-on across design and visual systems. My practice sits at the intersection of concept, craft and execution — shaping ideas into clear territories, scalable languages and human experiences.

Fluent in English, Spanish and Portuguese, I move between global thinking and local expression: defining brand worlds, directing imagery on set, and translating strategy into visuals that feel intuitive, relevant and alive.

I work closely with photographers, designers, writers and producers — sometimes leading small teams, always building through trust, rhythm and shared creative instinct.

With 20+ years of international experience, I’ve worked across global and independent agencies including McCann, Publicis, DDB, 72andSunny and Oliver. I’ve contributed to projects for brands such as Heineken, ASICS, Uber, Mastercard and Danone, spanning integrated campaigns, social-first systems, digital experiences and brand activations.

I believe strong ideas need structure to travel, and sensitivity to connect. My approach balances concept, culture and execution — creating work that is recognizable, flexible and meaningful, without needing to be loud.

Areas of focus

• Brand territories & visual systems

• Leading small creative teams

• Integrated & social-first campaigns

• Art direction, on-set collaboration & team leadership

• Digital experiences & interaction

• Photography, composition & visual craft

• Typography & illustration

Alex Peagam at McCann Erickson EMEA Ltd

“Excellent - cool, calm and professional under pressure.”

Recent Experience

• 2024 - 2026

  Developing and leading visual concepts across fashion and food projects, with a focus on building ideas that translate into consistent systems across touchpoints.

  At Sanyako Shoes, driving the visual direction from concept through on-set execution. At YouMe Japanese Food, shaping production across the brand to ensure coherence and scalability.

  Alongside this, evolving my practice towards system-based thinking — integrating AI as part of the creative process and exploring new formats for storytelling and content generation.

• 2020 - 2024
  Creative Art Director at Global Dstudio
  Crafted social content for major Danone brands, including Activia, Evian, Actimel, Oikos, and more, blending creativity with strategy for global campaigns.

• 2018 - 2020
  Freelance Creative / Digital Art Director in Amsterdam
  Worked with Iris, 72andSunny, SuperHeroes, LikeFriends, and TBWA\NEBOKO on clients such as Heineken, Uber, Adidas, Volkswagen, and ING.

• 2015 - 2018
  Digital & Integrated Art Director in London
  Collaborated with agencies like McCann, Publicis, DDB Remedy, and Quiet Storm on high-profile healthcare, lifestyle, and brand projects.

• 2010 - 2015
  Creative Director and Art Director in Barcelona. Led creative for Bubblegum Health and Ideas Agitadas, winning multiple Agency of the Year awards at ASPIDs for excellence in healthcare communications.

• 2000 - 2010
  Art Director / Designer in Brazil
  Started my career in the south of Brazil, developing concepts for a range of agencies, picking up several along the way.

Skills & Tools

• Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma

• Photography & Visual Art: Photography, Art Direction, Retouching

• Creative Direction: Concept Development, Team Leadership, Client Presentation

• Brand Strategy: Integrated Campaigns, Digital Experiences, Social Media Content

• Typography & Illustration: Custom Design, Visual Storytelling