About Rodrigo Troitiño (Troito)
I’m an internationally-minded Creative Art Director, hands-on with design, photography, and illustration. I’m passionate about turning ideas into experiences that connect with people, and I thrive when collaborating with curious, creative minds to bring those ideas to life.
With over 15 years of international experience, I’ve worked across both global and independent agencies — from McCann and Publicis to DDB Remedy and 72andSunny. I’ve contributed to creative projects for iconic brands like Heineken, Uber, Adidas, Mastercard, and Danone, helping bring campaigns to life across integrated, digital, social, and experiential channels.
I believe in the power of strong concepts, collaboration, and storytelling through design. My approach balances creativity with strategy, crafting work that’s not only visually compelling but also meaningful.
Areas of Expertise:
Integrated Campaigns
Conceptual Design
Digital & Social Content
Brand & Experiential Design
Creative Direction & Photography
Typography & Illustration
I love good ideas and interesting people — together, they make something extraordinary. Always chasing the next challenge, I’m here to push creative vision to new heights and make ideas worth remembering.
I’m always on the lookout for the next big idea, and if you're looking for someone to lead your creative vision and push it to new heights, let's talk.
Recent Experience
2024 - 2025
Oct 2024
Sanyako Shoes – Art Director/assitant on seasonal fashion shoot. Supported concept development, styling coordination, and on-set art direction for digital and print assets.
Apr 2025
YouMe Japanese Food – Art Director for Catalonia-wide campaign. Led visual concept and supervised shoot production for social and in-store media.
2020 - 2024
Creative Art Director at Global Dstudio
Crafted social content for major Danone brands, including Activia, Evian, Actimel, Oikos, and more, blending creativity with strategy for global campaigns.2018 - 2020
Freelance Creative / Digital Art Director in Amsterdam
Worked with Iris, 72andSunny, SuperHeroes, LikeFriends, and TBWA\NEBOKO on clients such as Heineken, Uber, Adidas, Volkswagen, and ING.2015 - 2018
Digital & Integrated Art Director in London
Collaborated with agencies like McCann, Publicis, DDB Remedy, and Quiet Storm on high-profile healthcare, lifestyle, and brand projects.2010 - 2015
Creative Art Director in Barcelona
Led creative for Bubblegum Health and Ideas Agitadas, winning multiple Agency of the Year awards at ASPIDs for excellence in healthcare communications.2000 - 2010
Art Director / Designer in Brazil
Started my career in the south of Brazil, developing concepts for a range of agencies, picking up several along the way.
Skills & Tools
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma
Photography & Visual Art: Photography, Art Direction, Retouching
Creative Direction: Concept Development, Team Leadership, Client Presentation
Brand Strategy: Integrated Campaigns, Digital Experiences, Social Media Content
Typography & Illustration: Custom Design, Visual Storytelling