About Rodrigo (Troito) Troitiño
I’m an internationally minded Creative Art Director, hands-on with design and visual systems. I work at the intersection of concept, craft and execution — shaping ideas into clear territories, scalable languages and human experiences.
My work moves between global ideas and local expression: defining brand worlds, directing imagery on set, and translating strategy into visuals that feel intuitive, relevant and alive. I’m most comfortable collaborating closely with photographers, designers, writers and producers, sometimes leading small creative teams and building work through trust, rhythm and shared creative instinct.
With over 15 years of international experience, I’ve worked across global and independent agencies including McCann, Publicis, DDB Remedy, 72andSunny and Oliver. I’ve contributed to projects for brands such as Heineken, ASICS, Uber, Mastercard and Danone, across integrated campaigns, social-first systems, digital experiences and brand activations.
I believe strong ideas need structure to travel and sensitivity to connect. My approach balances concept, culture and execution — creating work that is recognizable, flexible and meaningful, without being loud.
Areas of focus
• Brand territories & visual systems
• Leading small creative teams
• Integrated & social-first campaigns
• Art direction, on-set collaboration & team leadership
• Digital experiences & interaction
• Photography, composition & visual craft
• Typography & illustration
I’m drawn to good ideas, generous teams and projects where thinking and making go hand in hand. Always curious, always moving — looking for the next place where energy, clarity and craft meet.
I’m always on the lookout for the next big idea, and if you're looking for someone to lead your creative vision and push it to new heights, let's talk.
Recent Experience
2024 - 2025
Oct 2024
Sanyako Shoes – Art Director/assitant on seasonal fashion shoot. Supported concept development, styling coordination, and on-set art direction for digital and print assets.
Apr 2025
YouMe Japanese Food – Art Director for Catalonia-wide campaign. Led visual concept and supervised shoot production for social and in-store media.
2020 - 2024
Creative Art Director at Global Dstudio
Crafted social content for major Danone brands, including Activia, Evian, Actimel, Oikos, and more, blending creativity with strategy for global campaigns.2018 - 2020
Freelance Creative / Digital Art Director in Amsterdam
Worked with Iris, 72andSunny, SuperHeroes, LikeFriends, and TBWA\NEBOKO on clients such as Heineken, Uber, Adidas, Volkswagen, and ING.2015 - 2018
Digital & Integrated Art Director in London
Collaborated with agencies like McCann, Publicis, DDB Remedy, and Quiet Storm on high-profile healthcare, lifestyle, and brand projects.2010 - 2015
Creative Art Director in Barcelona
Led creative for Bubblegum Health and Ideas Agitadas, winning multiple Agency of the Year awards at ASPIDs for excellence in healthcare communications.2000 - 2010
Art Director / Designer in Brazil
Started my career in the south of Brazil, developing concepts for a range of agencies, picking up several along the way.
Skills & Tools
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma
Photography & Visual Art: Photography, Art Direction, Retouching
Creative Direction: Concept Development, Team Leadership, Client Presentation
Brand Strategy: Integrated Campaigns, Digital Experiences, Social Media Content
Typography & Illustration: Custom Design, Visual Storytelling