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Danette, Danone, Oykos Danone—Social Systems 1/2

Art Director

 
 

Global ideas, human stories

Social-first storytelling translating global brand values into everyday human moments.

My role: Ideation, Art Direction, Social Systems Design

Creative agency: Oliver Paris / In-house Danone Global


Shaped Danette’s social voice through tension, humour and recognition.

 
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@Danette We at the start of confinement vs us a year later! 🙃🧻🍫Share as a story if your priorities have changed too and tag @danette 😁

 



Turned everyday family rituals into a scalable social system for Danone brands.

 
 
 

Reframing products through culturally recognisable behaviours

 
 
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