Sanyako: Creators under the spotlight

Challenge: Create a distinctive photographic language for a creator-first brand that could scale across social campaigns while making every collaboration feel authentic, contemporary and instantly recognisable.

Idea: Develop a photographic system built around instinct, movement and physical expression. Rather than directing static portraits, every shoot focused on the moments between poses: where gesture, proximity, light and styling reveal personality naturally. The result is a visual language designed to feel effortless while remaining highly art directed.

Outcome: Created a flexible photography system used across social campaigns, creator collaborations and brand communications, establishing a consistent visual identity that balances authenticity with creative direction.

My Role: Art Direction, On-set Creative Direction, Talent Direction, Styling Supervision, Lighting & Composition

• Client — Sanyako

• Agency — BMO Agency

• Creative Direction — In-house

• Art Direction — Rodrigo Troitiño

• Photography — Kadu

• Talent — Influe-Z