Sometimes I like to get my hands dirty
(Not by designing crap, of course)
Here’s a selection of logos, visual identities and design systems I’ve created — projects where craft, precision and restraint meet personality and a touch of mischief. Each mark, layout and detail is intentional, built to work over time, scale across formats, and still feel human.
My role
Designer / Art Director hands-on creation of logos, visual identities and design systems, from early sketches and concepts to final assets and guidelines.
Problem / opportunity
How to create brands that feel distinctive and alive — without relying on noise, trends or unnecessary complexity.
Creative thinking
Design with clarity first. Strip ideas down to their essentials, then reintroduce character through typography, proportion and small, intentional gestures.
Outcome / impact
A set of identities built to last: flexible, recognizable systems that hold personality across applications and contexts, while remaining clear, usable and consistent.
— Designer
