F1 GP City Matcher

An interactive experience built from identity and participation.
In a culture where fandom is expressive and personal, Formula 1 becomes a system for self-discovery, matching fans with Grand Prix cities through behaviour, instinct and preference.

System

A participatory platform turning sponsorship into play.
By transforming Grand Prix cities into identity markers, the experience creates a repeatable, shareable format where fans don’t choose—they get matched.

The system in action

Reflection > Matching > Sharing

Reflection → Formula 1
Not a quiz, but a mirror. Each result feels personal: fast, intuitive and emotionally resonant.

Matching → Formula 1
From preference to identity. Users are paired with a Grand Prix city based on behaviour and instinct: turning data into self-expression.

Sharing → Formula 1
Designed to travel. Results become social assets: easy to share, compare and amplify across platforms.