Activation:
Hero Film:
wiwimi—artificially human
Transmedia Identity System
WIWIMI is a collection and narrative system built from AI-generated anomalies, exploring identity as an artificial construct continuously assembled through clothing, imagery, technology and perception.
The project positions AI not as a tool for perfection, but as a mirror of human instability: where distortion, error and mutation become expressive language.
IDENTITY IS NOT NATURAL. IT IS ASSEMBLED.
WORLD LOGIC / MANIFESTO
We were born in the age of artificial intelligence, where perfection is generated instantly and constantly optimized. In this context, perfection loses its emotional value and becomes invisible.
WIWIMI exists in between of machine logic and human instability, where form is not fixed but continuously negotiated.
ARTIFICIAL ANOMALY SYSTEM
The visual language is built through controlled AI distortions: multiplied sleeves, missing limbs, stretched garments and shifting proportions. These anomalies are not errors, but structural elements of the identity system.
They define a space where the body is not represented, but constantly reconfigured.
HERO FILM / NARRATIVE EXPRESSION
A filmic exploration of identity under algorithmic influence, where garments and bodies evolve through mutation, repetition and instability. The narrative moves between control and collapse, revealing a new visual language emerging from system friction.
KEY VISUAL SYSTEM
A series of AI-generated and art-directed compositions that translate distortion into identity. Each visual acts as a fragment of a larger system where fashion, body and technology merge into a single evolving form.
EXPERIENTIAL / PUBLIC INSTALATION / WIWIMI GLASS STRUCTURE
A transparent spatial installation placed in a public square, extending the WIWIMI identity system into physical space.
The structure is composed of glass volumes containing mannequins wearing WIWIMI garments, each displaying variations of AI-generated anomalies: multiplied sleeves, distorted proportions and hybrid forms generated from the same visual logic as the digital system.
Rather than functioning as a display or retail environment, the installation operates as a spatial narrative interface. Visitors do not enter the space; they circulate around a fully visible system where anomalies are exposed without mediation.
The transparency of the structure removes hierarchy between object and observer. The distortions exist in plain sight as part of the urban landscape, turning the square into a living extension of the WIWIMI world.
WIWIMI is presented at the top of the structure as a declarative marker, positioning the installation as a statement within the city rather than a commercial object.
CASE STUDY / PROCESS AS CONTENT
The project exposes its own production logic, prompts, iterations, corrections and outputs become part of the narrative. Creation is not hidden; it is the content itself.
CORE IDEA
Not broken. Not wrong. Artificially human.
My role: Ideation Creative, Art Director, Design, AI video & photo generation.
Creative agency: Independent.
Key visual:
Manifesto:
We were born in the age of artificial intelligence.
Where perfection is generated instantly.
Everything fits.
Everything works.
Everything is optimized.
Perfection is no longer impressive.
We live at the point where technology meets humanity.
Where a sleeve multiplies.
Where a leg disappears.
Where the body negotiates its own form.
That is where the human emerges.
WIWIMI exists in that space.
Not broken. Not wrong.
Just artificially human.
Stand:
Case Study Script:
Visual: Slow-motion garments defying logic. Multiplied sleeves. Missing legs. Stretched hems. Bodies negotiating space.
VO:
We live in a world built for perfection.
Algorithms measure. Systems optimize.
Bodies, movement, identity. Calibrated to fit.
Perfection is boring.
Visual: Hands brushing fabric. Subtle AI distortions emerging inside texture.
VO:
WIWIMI exists where technology meets humanity.
Not to dress the body.
But to reveal how it adapts.
Visual: Sketches merging with AI outputs. Distorted proportions. Iterations collapsing into form.
VO:
A brand born in the AI era.
Where precision meets error.
Where hallucination becomes language.
Visual: Model walking. Garments shifting, duplicating, resisting form.
VO:
When systems fail, something appears.
A sleeve multiplies.
A leg disappears.
The body renegotiates space.
Visual: Process: prompts, iterations, design decisions, machine outputs.
VO:
Hybrid by design.
A continuous dialogue between machine logic and human instinct.
Visual: Final campaign world. Models moving through space.
VO:
WIWIMI is not about perfection.
It is about what emerges when it breaks.
Not broken. Not wrong.
Artificially human.
Visual: WIWIMI logo. Clean. Still.
