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Fans part of the show Heineken F1—Digital

Art Director / Designer

 

F1 GP City Matcher

Which Grand Prix are you?

An interactive experience that matches fans with their F1 city, based on instinct, behaviour and vibe.

How it works

Answer a few simple questions > Get matched with a race. Monaco. Monza. Suzuka. Each one with its own personality.

My role: Art Direction, Digital UI & UX direction, Brand Design.

Creative Agency: Iris, Amsterdam.