Simple, scalable, made for real life.
Social Communication Systems — Danone Global
I developed scalable social communication systems for Danone brands, translating global brand platforms into adaptable content frameworks designed for multiple markets, formats and cultural contexts.
KEY PRINCIPLE
Social content designed as systems, not assets.
My role: Ideation, Art Direction, Social Systems Design
Creative Agency: Oliver Paris
DANETTE — SOCIAL VOICE & BEHAVIOURAL HUMOUR
Developed a social tone of voice built around humour, recognition and everyday behavioural insights, creating content that reflects real-life situations and cultural moments.
ACTIVIA — GLOBAL PLATFORM TRANSLATION
Translated Activia’s global “Move Your Gut” platform into scalable social content systems, adapting brand messaging into flexible formats for different markets and communication channels.
DANONE FAMILY — GLOBAL MOMENTS SYSTEM
Helped shape a content approach centered around everyday family dynamics, turning relatable situations into engagement-driven social storytelling across multiple brand touchpoints.
OIKOS — VISUAL LANGUAGE SYSTEM
Translated core brand assets into modular brand content designed for flexible use across formats, markets and campaign adaptations. A pop-corn in one culture could be adapted for other sort of food in other market/country for instance.
DANONE BRAND — GLOBAL BRAND LIBRARY
A flexible systems capable of generating relevant social expressions while maintaining brand consistency and recognisability across regions.
