Global ideas, human stories

IDEA

Turn everyday food moments into scalable social interactions.

OVERVIEW

Developed global social content systems for Danone brands, creating flexible frameworks that allowed ideas to travel across markets while maintaining a consistent voice.

MY ROLE

Led the development of global social creative systems, defining tone, visual language and content frameworks across multiple brands and markets.

Remained hands-on across key stages, from concept development to execution, ensuring consistency and quality.

CHALLENGE

Create content that could scale globally without becoming generic, balancing cultural nuance with a unified brand voice.

CREATIVE APPROACH

Grounded content in familiar food behaviors—meals, cravings, rituals—using humor and simple storytelling to turn products into social interactions.

Designed modular formats (memes, recipes, GIFs, short-form video) that could adapt across platforms and markets.

OUTCOME

Established a scalable social content systems adopted across multiple markets, improving consistency while allowing local flexibility. Became a reference framework for future Danone social initiatives.

Working at Oliver Paris/Danone Global:

—

thinking human behaviour,

—

Danette:

@Danette We at the start of confinement vs us a year later! 🙃🧻🍫Share as a story if your priorities have changed too and tag @danette 😁

—

fighting for ideas,

—

Danette:

—

empowering the gut,

—

Activia:

—

remixing healthy yummy tunes,

—

Activia:

—

suggesting people to try strange recipes

🍿

—

Oîkos:

If you’ve never thought about making Oikos a part of your popcorn & a movie combo, what have you been doing all this time?... you’re welcome! #PopcornLoversDay🍿 

—

making social tasty,

—

Oîkos:

—

…and bold.

—