Global ideas, human stories

At Oliver Paris, working on Danone Global, I moved between global ideas and local insights — shaping social content across multiple markets worldwide. I helped define tone of voice and visual systems that stayed bold, clear and human at scale, always respecting brand guidelines. From memes and GIFs to recipes and short-form films, the work focused on building a sense of family and real food around Danone brands — teasing appetite, creating playful moments, and telling everyday stories that made people crave and connect.

My role
Creative / Art Director / Designer. Contributed to global creative direction, insights, ideas, tone of voice and visual systems. Involved in craft, storyboards and, when needed, hands-on video edits. Adapted integrated campaign ideas across markets while keeping the brand coherent, human and consistent.

Problem / opportunity
How to make global food brands feel close, playful and relevant on social platforms — without losing consistency across cultures, formats and markets.

Creative thinking
Anchor ideas in everyday human moments. Use humor, emotion, appetite cues and simple storytelling to turn food into connection — allowing flexibility in execution while protecting a shared brand voice adaptable to multiple markets.

Outcome / impact
A scalable social asset system adopted by multiple markets and reused across formats, from organic social to paid media. The work received strong client feedback for its clarity, flexibility and appetite appeal, consistently performing well when amplified — reinforcing Danone’s role as a familiar, human presence in everyday life.

— Creative / Art Director / Designer

Working at Oliver Paris/Danone Global:

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being part of a family,

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thinking human behaviour,

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@Danette We at the start of confinement vs us a year later! 🙃🧻🍫Share as a story if your priorities have changed too and tag @danette 😁

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creating games,

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remixing healthy yummy tunes,

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making social tasty,

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…and bold.

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