Simple, scalable, made for real life.

My role: Ideation, Art Direction, Social Systems Design

Challenge: Create social content systems that could scale across multiple Danone brands while remaining culturally relevant, locally adaptable and true to each brand's identity.

Idea: Simple ideas travel further. By translating each brand's distinctive assets into flexible creative systems, we built content designed to work across formats, markets and everyday moments—without losing personality.

Outcome: Developed scalable social systems for multiple global brands, helping teams create consistent, engaging content that balanced global strategy with local relevance.

Creative agency: Oliver / Danone Global

Activia:
Translated Activia’s global “Move Your Gut” into scalable content systems.

Danette:
Shaped Danette’s social voice through tension, humour and recognition.

Danone Brand:
Helped Danone global champion everyday family moments.

Oikos:
Turned unexpected pairings into social engagement.

Danone Brand:
Translated core brand icons from Danone into flexible visual compositions to use across formats and markets.

Created reels inspired by familiar, everyday situations.