Keko Accessories. Safety. Styled.
Challenge: Reposition automotive safety accessories from purely functional products into desirable design features that drivers would be proud to show.
Idea: Protection doesn't have to look utilitarian. Instead of focusing on safety alone, the campaign presents Keko accessories as integral parts of the vehicle's character, enhancing both confidence and appearance.
Outcome: Developed a campaign system across OOH, retail and key visuals that reframed automotive accessories as aspirational design elements while reinforcing their protective function. A visual system designed to work consistently across formats and communications.
My role: Art Direction, Design.
Creative agency: StudioDesign, Brasil.
KV:
