Cataracts Awareness Campaign for Novartis / Alcon
Insight
Cataracts can compromise people's vision and their lives.
Idea
To show real people and highlight how important their sight is for their future.
Output
Online, DM, print.
This is a pitching winner campaign I worked as Art Director and Designer at InVentiv Health.
What was my role in this campaign? DESIGNER + ART DIRECTOR
