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Friskies [Integrated, Shopper]

Friskies Crunchy & Tender

The Supermarkets, shops and veterinary stores are full of usual POS. We need to innovate in a campaign to launch Friskies Crunchy & Tender for cats in the Spanish Market.

Rationale: To catch our target eyes in these polluted environment with an unusual way to sell cat's food. We decided to use cute little dogs dressing cats costumes to highlight Friskies great taste and texture.    

What was my role in this POS campaign? DESIGNER +  ART DIRECTOR

Also, on the FMCG side, some samples I designed for other brands:

 

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