Pilsner Urquell

Pilsner Urquell. Adored in the Czech. Almost unknown in Barcelona. It’s only served in 8 pubs, so we developed an CRM integrated rewards campaign through an app, social media and DM, that focused on getting beer-drinkers into those pubs and ordering the Czech nectar. Cheers.

What have I done in this pitch project? IDEA / ART DIRECTION + DESIGN

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