Creamy smiles rich in Calcium.
At Oliver Paris, working on Danone Brand, I helped refresh the brand’s visual world with one clear ambition: to create a collection of images and videos instantly recognizable as Danone. The work focused on building a distinctive visual language — creamy smiles, playful ingredient stripes, and spoons full of texture — designed to trigger appetite and emotional connection at a glance.
Developed in close collaboration with FoodPhoto production house, each frame was crafted to carry Danone’s values of simplicity, trust and joy, turning everyday breakfast moments into something bright, human and unmistakably Danone.
My role
Art Director. Led the visual refresh from concept to execution: by developing ideas for the shoot, mood boards and storyboards, creating mockups as on-set references, defining food-styling principles and on-site directing the shoot. Ensured consistency across stills and video while respecting brand guidelines.
Problem / opportunity
How to evolve Danone Yogurt’s imagery without breaking trust — refreshing appetite appeal while reinforcing recognizability and brand equity.
Creative thinking
Design appetite as a language. Use core brand elements — smiles, stripes, texture and playful gestures — to build a visual system that works instantly across formats and markets, while keeping food real, generous and human.
Outcome / impact
A renewed visual asset system deployed across media, campaigns and formats. Content that strengthened brand recognition, enhanced appetite appeal and reaffirmed Danone’s role in everyday moments of simple pleasure.
— Art Director
Shake, shake, shake
For YoPRO, partnering with FoodPhoto, I worked on evolving the brand’s social content to keep its high-protein credentials fresh, bold, and visually desirable. The goal was to make protein feel as appetizing as it is functional — turning everyday nutrition into something craveable and motivating.
My role
Art Director. Led the visual direction and content approach, working closely with photographers, food stylists and the wider production team. Defined mood, composition and framing, ensuring consistency across recipes and formats while keeping the feed dynamic and energetic.
Problem / opportunity
How to communicate high-protein benefits without falling into dry, functional storytelling — appealing both to fitness-driven audiences and to people looking for a powerful, feel-good snack.
Creative thinking
Embrace the gym as a visual universe. Use its dark ambiance, intensity and focus to frame recipes as moments of energy and reward. A recipe-led system allowed protein to be shown as tasty, indulgent and motivating, without losing credibility or strength.
Outcome / impact
A strong, cohesive social content system that refreshed YoPRO’s presence and reinforced its positioning. The feed felt bold, modern and appetite-driven — visually expressive, nutritionally rich, and unmistakably YoPRO.
