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‘Engineered for Everyday’ series. Social media campaigns for ASICS / 2019.
ASICS wanted to push the idea of performance footwear and apparel designed not just for athletes but for the everyday person—the idea being that their products combine both technical engineering and everyday comfort. The "Engineered for Everyday" theme suggests a balance between advanced sports technology and practical, stylish designs that could be worn by anyone, whether they’re hitting the gym, going for a run, or just living their daily life.
ASICS GEL
— Art direction hands on design
Go against the odds
‘Sound body, sound mind’ campaigns working at LikeFriends Amsterdam, 2019.
— Art direction hands on design role.
Triple posts
Video posts
The Comfort of Confidence
— Designer
30 years of GEL-Lyte III
2020 is the year we celebrate the 30th anniversary of the GEL-Lyte III. The GEL-Lyte XXX is a tribute to the iconic GEL-Lyte III, introduced in a completely new and modern silhouette. It continues 30 years of bold decisions and experimenting in the design process.
