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‘Engineered for Everyday’ series. Social media campaigns for ASICS
At Likefriends, I worked on ASICS’ “Engineered for Everyday” campaign — a series that blurred the line between performance and daily life. The idea was simple but powerful: show that ASICS isn’t just for athletes, it’s for anyone in motion. I helped craft visuals and social stories that blended technical precision with human rhythm, celebrating movement in all its everyday forms.
— Art direction hands on design
Go against the odds
‘Sound body, sound mind’ campaigns working at LikeFriends Amsterdam, 2019.
— Art direction hands on design role.
Triple posts
Video posts
The Comfort of Confidence
— Designer
30 years of GEL-Lyte III
2020 is the year we celebrate the 30th anniversary of the GEL-Lyte III. The GEL-Lyte XXX is a tribute to the iconic GEL-Lyte III, introduced in a completely new and modern silhouette. It continues 30 years of bold decisions and experimenting in the design process.
