F1's GP city-matcher for Heineken
— DIGITAL —
At Iris Amsterdam, I helped shape Heineken’s F1 City Matcher, a playful digital experience where users discovered which Grand Prix city matched their personality. I worked on the concept, art direction and visual flow, turning a simple quiz into a brand journey — fast, fun, and full of Heineken energy. The reward: a weekend of speed, lights, and plenty of Heineken, of course.
— Creative / Design role at Iris.
