Key Benefits for Heineken:

• Increased Brand Visibility: F1 sponsorship visibility mixed with a fun digital experience brings Heineken closer to younger, dynamic consumers.

• Exclusive Brand Experience: Connecting Heineken with the luxury, fast-paced world of F1 reinforces its image as a premium brand associated with exciting experiences.

• Engagement & Loyalty: Engaging consumers with the F1 quiz keeps them interacting with the brand, while rewards and experiences cement loyalty to both Heineken and F1.